Press briefing Marjane Group/ADA on the "Filière M" and the pilot project of Productive Alliances

On the sidelines of SIAM 2024, ADA participated today, April 23, 2024, in a press briefing organized by Marjane to showcase the achievements in responsible commitments of the "Filière M" concerning the environment, producers, and cooperatives involved in the pilot project of Productive Alliances.

This initiative stems from the framework partnership signed between the Ministry of Agriculture and the Marjane group on the sidelines of SIAM 2023 for the launch of the aforementioned pilot project. Indeed, the productive alliance partnership with the MARJANE group involves 13 agricultural cooperatives in the fields of legumes, market gardening, apple trees, walnut trees, almond trees, cumin, and argan trees across six regions of the Kingdom.

This event was culminated by a ceremony signing commercial agreements between Marjane and the concerned groups. The partnership with MARJANE aims to establish, with the support of the State, a specific framework to facilitate access for the producer groups involved in the productive alliances project to large retailers to market their agricultural products through the implementation of business plans developed to better meet the requirements of the MARJANE buyer.