Signature of a partnership agreement between ADA and Aswak Assalam
The Agency for Agricultural Development signs a partnership agreement with the Aswak Assalam supermarket chain. This new distribution channel is part of the operationalization of the strategy of the promotion and the marketing of the local products and materializes the will of access to the big and medium supermarkets for cooperatives and economic interest groups. From now on, the products of the moroccan local products will find a showcase within the Aswak Assalam supermarkets. This commercial operation led by the Agency for Agricultural Development, in collaboration with Aswak Assalam, will benefit, initially, more than 18 groups operating mainly in the argane sectors, couscous, saffron, dates, olive oil and table olives, aromatic and medicinal plants, spices, nuts, almonds and vinegars.
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